Quantitative Methods
Central Location test
The Central Location Test provides a controlled lab situation in which the reaction of participants to a certain stimulus can be compared exactly. Just as with group discussions, it is an indispensable prerequisite for the validity of the results that the respondents are recruited professionally and target group specific.
Central location tests are used mostly to test new or modified products and advertising materials. Their uniqe value is that they allow certain product features, such as flavour, scent or appearance, to be tested in standardised conditions.
Projects Implemented using this Method:
• Product testing pre and post launch
CAPI Interview
Computer Aided Personal Interview
Computer-assisted personal interviewing (CAPI) is an interviewing technique similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. Either the respondent or the interviewer sits at a computer terminal and enters the answers.
Projects Implemented using this Method:
• Concept testing per and post launch
- Ad testing
- Car clinics
Exit Interviews
A quantitative data collection method, also called intercept interviews, in which visitors or customers are interviewed immediately after their experience with a product or a service. Its applications include:
- Determine consumer awareness and perceptions of in-store advertising, merchandising, displays and promotional
offers
- Develop buyer profiles
- Understand factors affecting consumer purchase decisions
- Evaluate brand imagery
- Determine what other products your consumers purchase (market basket studies)
.
Projects Implemented using this Method:
• Testing a level of satisfaction for a product or service
Product Placements
The fundamental idea behind product placement is that the product, whatever it may be, is somehow woven into the viewing experience. Whether it’s just sitting on a table, or being picked up and actively used by the actors, marketers aim to create a rapport with the viewer by creating a scenario that they can relate to and identify with.
Tracking the effectiveness of product placement is clearly an important measure determining its success and value. We help you measure this parameter by questioning respondents on brand recall based on active and passive placements in a wide range of clips.
Projects Implemented using this Method:
• To assess reactions to products and product concepts post usage
House to house interviews
House interviews is a process that involves face to face conversations your householders at their homes to communicate key messages, promote activity or obtain customer feedback.
It can be used to raise awareness or obtain feedback on community or public service issues (such as recycling, waste or other services), encourage action by householders (such as increasing recycling rates, raising participation, improving compliance or promoting new services) and providing targeted information or answers to local households.
Projects Implemented using this Method:
• Awareness for product and services offered in the market
• Tab current consumer usage patterns
• Reaction to product or Concept
• Awareness of new launches of products and services
• Indirect marketing as well through word of mouth
CAWI
Computer Aided Web Interview
The CAWI questionnaire appears in the browser as a web-page that respondents can reach in different ways depending on the sample design. The computerized environment enables great logical intricacy in the interviewing process. Filtering and the implementation of logical relationships happen in the background, out of sight, and only the questions to answer appear on the screen. The answers for the questionnaire get immediately to the main server so the data collection and the results can be tracked continuously. Even multimedia materials (pictures, audio or music files) can be integrated into the questionnaire.
Projects Implemented using this Method:
• Satisfaction surveys
CATI
Computer Aided Telephonic Interview
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of data collection by telephone that speeds up the collection and editing of data and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant.
Projects Implemented using this Method:
• Awareness assessment studies
• Satisfaction surveys
Quantitative
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