ARE YOU LISTENING TO YOUR CONSUMERS?
At RE, we are driven by a single goal – help YOU and your organization gain insight into people's attitudes, behaviors, motivations, aspirations, culture or lifestyles. We do this by implementing various qualitative and quantitative studies that inform and influence business decisions, policy formation, communications and overall strategy.
Our qualitative research services range from conducting traditional focus groups to ethnography, communications and consumer profiling studies. Our precise planning and excellent moderation has allowed us to unearth insights that have helped clients in brand positioning, category planning and discover new market opportunities.
Quantitative research tries to determine how one variable affects another in a population with the basic element of analysis being numbers. Our research specialists will help you analyze ‘what if?’ scenarios and present results clearly.
With more than 60 percent of India staying in villages, many companies are riding on their performance in rural India to generate their double digit growth numbers. But with large sections of hinterland being composed of low literacy rates, conventional research methodologies become redundant.