Rural Research

With more than 60 percent of India staying in villages, many companies are riding on their performance in rural India to generate their double digit growth numbers. But with large sections of hinterland being composed of low literacy rates, conventional research methodologies become redundant.

We imaginatively tackle the challenge through innovative techniques, appropriate consumer idioms, and meaningful symbols, our rural research services include:

Our Clients

We work with clients across FMCG, Media, luxury brands, entertainment and retail among others

Got a Project?

If you have a question about our services, want a quote or just want to say hello, shoot us an email.