Qualitative methods can enable us to gain an understanding of behavior at a personal and in-depth level by answering the what, why and how. This is done using a variety of methods ranging from structured or semi-structured interviews and surveys to overt and covert participant observation.
Our qualitative research services range from conducting traditional focus groups to ethnography, communications and consumer profiling studies. Our precise planning and excellent moderation has allowed us toforesee trends that have helped clients with brand positioning, category planning and discover new market opportunities.
Qualitative studies to consider: